Joris van Hittersum
Joris earned his Master of Arts degree by graduation With Honors in Communication and Information Science from the University of Groningen, the Netherlands. He upgraded his knowledge of the international media landscape by studying International Communication and International Politics at the Anadolu University in Turkey and Intercultural Communication and International Media at the University of Jyväskylä in Finland. After graduating, Joris started working at one of the Netherlands’ major advertising agencies. He developed himself from communication strategist towards commercial director within six years.
Joris specializes in strategic marketing, brand positioning and executing successful marketing and sales campaigns, both B2B and B2C. In his career he worked for brands such as Philips, Coca Cola, Smurfit Kappa and Red Bull. He also contributed to the international success of TradeCast TV, a Dutch startup that is successfully disrupting the global television and broadcasting markets. Joris is responsible for the global marketing campaigns, strategic partnerships, PR and the Social Media strategy of iCasting. As co-founder, he is closely involved in the strategic course of company and also acts as spokesperson on many occasions.